Digitalization
28. September 2020

Interview with ZVI SCHREIBER

Dr. Zvi Schreiber (pronounced “tsvee shryber”) is the Founder and CEO of Freightos. Freightos is the digital platform of the international freight industry, connecting carriers, forwarders, and shippers digitally, for air and ocean pricing and booking, and offering a public marketplace for spot shipments at freightos.com. Freightos is pioneering Digital Air Cargo (DAC) with more than 30% of the world air cargo market already on the WebCargo by Freightos platform. Previously Zvi was CEO of Lightech (acquired by GE), and Founder & CEO of Unicorn (acquired by IBM) and other tech startups. Dr. Zvi has spoken widely and written many articles and patents. He has a PhD in computer science and is author of Fizz which tells the history of physics as a novel.


1. What are the main disruptions of Digital Freight Forwarders/Online Platforms development?

At Freightos we consider ourselves innovators rather than disruptors. It’s also great to see many incumbent carriers and forwarders digitizing and not only startups. In the end, it’s about giving the shippers more transparency about price and service and quicker more predictable shipping using digital tools. 

2. Where do you see opportunities/advantages to using Online Platforms/Rating Tools in Air Cargo traffic?
Air cargo has gotten behind. Air passenger travel has been digitizing for decades. Currently, prices are too high and transit times too slow. Digital Air Cargo is simply copying passenger travel, giving forwarders and shippers the transparency to choose a flight and a price, and book their cargo onto the flight instantly.

3. Tell us about key areas in Logistics/Supply chain where Bl can improve the most and why?
Everything can be improved with good data and analytics. Price transparency, transit time predictability. With a better understanding of freight supply chains can be planned to be cheaper, more predictable.

4. What is your opinion about positioning WOF EXPO in the Central and Eastern Europe region?
Very excited about the event.

5. What will be the impact of Covid19 for further business development in your core business?
Ironically, the overall impact is positive. COVID19 is encouraging quicker adoption of online tools. The daily changes in airline schedules are a huge incentive to adopt Digital Air Cargo with instant prices and eBooking instead of static spreadsheets.




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freight comparison and booking.
Powering smooth shipping with
the world’s online freight marketplace,
paired with powerful digital freight
sales tools and management for
over 8,000 companies.
Freightos™ is the leading
sales automation platform
for the logistics industry.
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