As consumer behavior continues to evolve rapidly, fueled by advancements in technology and changing market dynamics, it is crucial for logistics professionals to stay ahead of the curve. This panel aims to explore the current market changes and potentials of e-commerce in the CEE region while identifying the most efficient logistics supply solutions that enable competitiveness. Throughout our discussion, we will delve into key topics such as emerging trends in e-commerce, evolving customer expectations, the role of technology and innovation in logistics, and the challenges and opportunities that arise in this ever-evolving landscape. By examining the changing market dynamics, we can uncover potential growth areas and highlight the strategies that can help logistics professionals effectively navigate the e-commerce sector. Our esteemed panelists, who bring a wealth of experience and expertise in logistics and e-commerce, will share their insights, success stories, and best practices and address issues such as last-mile delivery, warehouse optimization, supply chain visibility, and sustainable practices.